THE CLOAKROOM _______faye toogood

My personal highligt during the London Design Festival was the two-part installation by Studio Toogood : The Cloakroom at Victoria &Albert Museum. The exhibition was so beautiful and it was a collaboration with Highfield by Kvadrat, who's textile was used for the coats. Each coat had a sewn-in map that guided us around the museum. We discovered a series of sculptural garments, all created by Toogood with consideration to the Museum and its collection.

The 150 navigational coats were based on the Oil Rigger Coat, the very first coat that was designed by Toogood. The coats were made by Kvadrat in compressed-foam textile, each one made by hand and therefore unique in its expression. The installation of the coats in materials was non-traditionally used in the fashion industry - such as wood, fibre glass and metal - brought together the two design worlds of furniture and fashion. The coat number 100 of 150 got to move with me to Stockholm.

ILL GRANITO HOUSE

When both the house and photographs from the house are like masterpiece together.  Brilliant photos from Tineke De Vos for I´ll Granito.

BACK FROM LONDON

I'm back with Emmie from an amazing week in London! We exhibited at Tent London during the London Design Festival, with a collaboration between ANNALEENA, Ylva Skarp and Lightwork under the name Swedish Hem. You can read more about Swedish hem here. It´s been so exiting, we exhibited our collection RAILS for the first time out of Scandinavia, and the response has been great. Located in the creative Shoreditch, Tent London offered a dynamic mix of up-and-coming designers and established brands, and was inspiring for visitors as well as exhibitors. Here are some pictures from the stand. My visual favorite from Tent London was the café, made of large pipes in paperboard and designed by Helen Hughes studio. Brilliant. 

RAILS___________________________

Busy days, me and Emmie (my sweetest assistent) are working with our new catalogue for Tent London, new website and other creative assignments. Like with COS and HAY´S new homeware collection, see more about it on my pinterest. But here are our new pictures of our clothing rail collection that we call just RAILS. 

SWEDISH HEM ________________________

We are the Swedish hem!

Ylva Skarp, Annaleena and Lightwork will be exhibiting together this year at design fair Tent London during the London Design Festival from the 24-27 September 2015. Swedish Hem will present an exquisite selection of home ware products & assessories by designers and studios from Sweden. The objects in Swedish Hem visualize Swedish design, created with the purpose to improve homes both functionally and aesthetically.The aim is to provide first time exposure to the UK market for those selected to show by placing their products in front of 24000 influenital retail buyers, manufacturers and international press.

About Ylva Skarp 
Ylva Sharp was educated at the Roehampton Institute in London, and has worked professionally with calligraphy and design for 15 years. She is currently living in Leksand in Dalarna in a combined residence and studio, which carries clear traces of her characteristic graphic style. This is where she gathers strength and inspiration although her market is now global, and extends far beyond the borders of Sweden. www.ylvaskarp.se

About Ligtwork
Swedish hem is Lightwork’s first step in the UK for the first time ever, Lightwork’s collection of timeless, contemporary lighting luminaires will be shown in the UK, at Tent London during London Design Festival, including novelties for the AW 2015, that just recently were introduced for the press in Sweden, as the first country in Europe. The new series Mirror/Mirror, made solely of crafts nickel will be among the news. Lightwork really look forward to meet design interested people with high demand for quality and style, and a passion for genuine design and craftmanship. More info about Lightwork at www.lightwork.nu or contact our showroom at Bondegatan 21, Stockholm, Sweden at info@ligthwork.nu

About Annaleena
Annaleena Design is based in Stockholm and founded by Annaleena Leino-Karlsson. The belief behind the brand is to create objects as clothing hangers in line with the Scandinavian heritage of simplistic form and light. The items are characterised by Their strong yet timeless shapes, made in raw materials with a focus on genuine craftmanship and quality. Annaleena is the founder of Swedish hem and also media partner with Tent London. www.annaleena.se

See you soon at Tent London for our presentation of the Swedish hem. Hall T 1  stand E25. September 24-27

INSPIRATION _____________new house

Our next project in the new house that we are building is to choose tiles to the bathroom and the bathroom interior. And when I stumbled over to Marc Merckxs website I new what direction we would go. What a inspiration!

picture cred. merckxinteriors

TENT LONDON ______ call for entries

Swedish Hem - Call for entries

I am so happy to announce that I´ll be working with Swedish Hem at design fair Tent London during the London Design Festival from the 24-27 September 2015.

I will be curating Swedish hem stand and exhibiting with it also my self. Swedish hem will present an exquisite selection of home ware products & assessors by designers and studios from Sweden. 

The aim is to provide first time exposure to the UK market for those selected to show by placing their products in front of 24000 influenital retail buyers, manufacturers and international press.

As Swedish Hem is a new initiative and to encourage participation the participation fee will be less than half the cost of participating independently on a stand in Tent London.

The participation fee is £700 per designer (this will enable the designer to show up to 3 pieces).

Please follow this link https://www.pinterest.com/tentlondon to see other country showcases at Tent London 2015.

Swedish Hem will be promoted by Tent London and will be styled by me Annaleena Leino.

If you would like to participate please email swedishhem@tentlondon.co.uk indicating your interest in participating along with images of the 3 products you would like to show.

LA PETITE MAGAZINE ____________ work

My latest work kids room styling for La petite magazine summer issue is out now! You can find also instructions how to do this wall hanging on it. 

/photo/styling Annaleena karlsson

/ La petite magazine

INTERIOR _________finnish summer house

I'm especially weak for Finnish homes and interior design, probably since I have my roots in Finland and have been growing up there. During the spring the lovely Finnish stylist and interior blogger Minna Jonas have renovated her summer house in Finland, and I must say I love the result! A calm oasis, modern but still in line with the nature outside. Very Finnish!

Jag är extra svag för finska hem och inredning, troligtvis eftersom jag har finska rötter och är uppvuxen där. Under våren har den fantastiska finska stylisten och inredningsbloggaren Minna Jonas renoverat sitt sommarhus i Finland och jag bara älskar resultatet. En lugn oas där inredningen känns modern, men ändå smälter samman med naturen utanför. Väldigt finskt! 

more picture here / Time of the aquarius

WORK ________________ new collab!

I love collaborations. They often result in exciting new products like the collaboration between Modern bad and Stenhuggardottern. They have designed together a hole new serie of accessories for the bathroom in limestone. Stunning. The pictures are photographed and styled by me.

GREY __________________________

I just came across these pictures from an absolutely amazing home, called Penthouse V.

It's based on the roof structure of a 1930's cinema, and is a holiday home for a family of seven in Pörtschach, Austria.

I surely wouldn't mind having a holiday home like this!

If you want to read more about it go Destilat. Found via. 

_____________ soft skin

Im now in some kind of refractive phase with my style, and its good timing cause we are building a new house. But its also a bit challenging because I dont really know how it's gonna be, but the best way always is testing the ideas or colours on a bigger wall. So I did. 

I like to paint both ceilings and walls with the same colour, it becomes more intense and interesting that way. But now I just wanted to test the colour before painting an entire room with it in the new house. I really liked this colour, its not too pink and not too beige. The color is called Soft skin and it comes from Jotun Colour. 

/ colour code- 10580/2306-Y47R

/ mirror / Ikea 

OUT NOW ____________

I promised to put this new product up the shop yesterday, but got caught up in some technical difficulties. The less fun part of this job.
But here it is: the magazine holder in brass, handmade of course and perfect to use for showing all these beautiful magazine papers we just can't stop ourselves from buying :)

SHOP / www.annaleena.se